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Mastering The Business of Coaching in Africa
Introduction Setting Up Your Business Infrastructure - Legal & Financial Considerations
Lesson 1: Choosing the right business structure (sole proprietorship, NPC, etc.)
Lesson 2: Understanding legal requirements and regulations for coaches
Lesson 3: Managing finances, budgeting, and pricing your coaching services (5:26)
Section 1: Coaching Myths in South Africa
Ch 1: Everyone is coach & there is no need to be one
Ch 2: Africans are poor & will not have money to pay
Ch 3: Coaching/ Mentorship services should be free are be under charity based organization.
Ch 4: You need to conduct your coaching business strictly in English to be respected.
Ch 5: Coaching/Mentorship is not giving motivational talks
Section 2: All about Niche spaces
Ch 6: Brainstorming your niche out
Ch 7: Examples of niche spaces in the coaching space
Ch 8: The dangers of doing what everyone else is doing
Ch 9: Working from your inside birth given talents & work-life experiences
Section 3: Impact Driven Coaching .
Ch 10: Infusing Your purpose into your life’s work
Ch 11: Ubuntu & its role in coaching/mentorship
Ch 12: Building A strong work ethic
Ch 13: Managing the Fear of Success & Self Sabotage
Ch 14: The value of ongoing personal development for coaches/mentors
Ch 15: Emotional Intelligence & its value in your self & business
Section 4: The Essential Coaching Toolkit
Ch 16: Attracting and Retaining Clients / Client Acquisition Strategies
Ch 17: Client Onboarding and Retention
Ch 18: Client Avatar
Ch 19: Record Keeping
Section 5: The Business of Business
Ch 20: The different Stages of Entrepreneurship
Ch 21: Calculating Impact vs Human Behaviours
Ch 22: The value of professionalism & having all your legal papers sorted
Ch 23: Pricing: Money Money Money
Ch 24: Examples of Different Streams of Income
Section 6: Your Marketing Strategy with an African Perspective
Ch 25 : The Psychology of Marketing In Africa - Foundations of Coaching Business
Ch 26: Authenticity in Marketing vs Gimmicks
Ch 27: Create a Client Relationship Management (CRM) System
Ch 28: Define Target Audience:: (voice for or who you are talking to)
Ch 29: Create a Brand Identity
Ch 30: Digital Marketing 101
Section 7: The Value of Being an Authentic Coach/Mentor
Ch 31: Being yourself & pursuing unique way of doing things.
Ch 32: Let go of gimmicks / keep things simple
Ch 33: Creating an Authentic brand
Ch 34: Understanding Visibility in the Digital Plane - Establishing Your Online Presence
Section 8: Income Planning Ideas / Strategies & Generation
Ch 35: One on One Coaching Variations
Ch 36: Group Coaching Programs / Format
Ch 37: Partnership / Collaborations - In-School Residencies
Ch 38: Membership Sites / Programs
Ch 39: Online Products / Courses
Ch 40: Value Based Pricing Models
Closing Remarks
Business Growth and Sustainability - Scaling Your Coaching Practice
Personal and Professional Development
Coaching Supervision & Its Value
Teach online with
Ch 26: Authenticity in Marketing vs Gimmicks
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