Introduction Setting Up Your Business Infrastructure - Legal & Financial Considerations
Section 1: Coaching Myths in South Africa
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Ch 1: Everyone is coach & there is no need to be one
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Ch 2: Africans are poor & will not have money to pay
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Ch 3: Coaching/ Mentorship services should be free are be under charity based organization.
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Ch 4: You need to conduct your coaching business strictly in English to be respected.
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Ch 5: Coaching/Mentorship is not giving motivational talks
Section 2: All about Niche spaces
Section 3: Impact Driven Coaching .
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Ch 10: Infusing Your purpose into your life’s work
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Ch 11: Ubuntu & its role in coaching/mentorship
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Ch 12: Building A strong work ethic
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Ch 13: Managing the Fear of Success & Self Sabotage
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Ch 14: The value of ongoing personal development for coaches/mentors
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Ch 15: Emotional Intelligence & its value in your self & business
Section 4: The Essential Coaching Toolkit
Section 5: The Business of Business
Section 6: Your Marketing Strategy with an African Perspective
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Ch 25 : The Psychology of Marketing In Africa - Foundations of Coaching Business
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Ch 26: Authenticity in Marketing vs Gimmicks
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Ch 27: Create a Client Relationship Management (CRM) System
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Ch 28: Define Target Audience:: (voice for or who you are talking to)
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Ch 29: Create a Brand Identity
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Ch 30: Digital Marketing 101
Section 7: The Value of Being an Authentic Coach/Mentor
Section 8: Income Planning Ideas / Strategies & Generation
Closing Remarks
